Naming, brand design, and collateral for the Minneapolis Institute of Art. 
“Mia” imparts a sense of ownership, familiarity and affection when said aloud and instinctively helps the community feel a sense of ownership in the institution: Mia is mine.

Credits:
Deva Pardue, Designer
Elliot Walker, Associate Pentagram Partner and Designer
Emily Oberman, Pentagram Partner 

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